Friday, July 17, 2009

Legendary newsman Walter Cronkite died tonight aged 92. His number one rule 'establish trust with your audience' is very true today in the midst of the internet age. TIME Magazine has a touching obit on the man.

My memory of Cronkite was around 2000 at a CA convention in Orlando where he spoke of having a scoop on peace talks between Israel and Egypt. All his rivals were in the same airport heading to Israel and he was trying to get on a plane to Cairo. He managed to convince a plane load of die-hard pro journalists he was on the same flight as them.

It only dawned on the hapless reporters that he had something entirely different when they discovered he wasn't on the plane. Beautiful

That's my memory of Walter.

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